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Alpha Square Group Japan
TABLE OF CONTENTS
About Alpha Square Group 
Strategic Vision for Japan
Why Tokyo?
Setup Experience and Local Support

Alpha Square Group Japan

Alpha Square Group (“ASG”) began as a single family office in 2015, and has since evolved into a multi family-office managing an estimated $2 billion USD in assets. The firm invests in both public and private markets, through the hedge funds approach and their own stock portfolio in public markets and mainly as a venture capital in private markets. Emerging technologies, particularly within AI, robotics, and SaaS, are key areas of interest for ASG. ASG's global network, including not only companies and funds, but also over 1,000 family offices, brings together high-profile investors, visionary thought leaders, and world-changers.

Brandon Ge, Director Brandon Ge, Director
Jun 18, 2026
We are pleased to announce that Alpha Square Group has opened their Tokyo office as part of their long-term strategy to bring emerging investment and technology trends to the Japanese market. This is their inaugural office in the APAC region and will serve as their hub to connect North America to the region as a whole.

About Alpha Square Group 

Alpha Square Group (“ASG”) began as a single family office in 2015, and has since evolved into a multi family-office managing an estimated $2 billion USD in assets. The firm invests in both public and private markets, through the hedge funds approach and their own stock portfolio in public markets and mainly as a venture capital in private markets. Emerging technologies, particularly within AI, robotics, and Software-as-a-Service (SaaS), are key areas of interest for ASG. ASG's global network, including not only companies and funds, but also over 1,000 family offices, brings together high-profile investors, visionary thought leaders, and world-changers. For more information, please visit Alpha Square Group's official website.

Strategic Vision for Japan

Q1: What are ASG's strategic objectives and the specific value propositions in the Japanese market?
Brandon:
Our strategic goal is to build a long-term, local presence that can strengthen our relationships with Japanese investors, corporates, family offices, and broader ecosystem partners. The unique value proposition we offer is cross-border connectivity. We definitely hope to help Japanese partners access global innovation trends, such as AI, Software-as-a-Service, Fintech, infrastructure, and other emerging & advanced technologies, and we certainly want to help global technology companies better understand Japan as a strategic market.
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Q2: How long has ASG been strategizing its expansion into Japan, and what factors influenced the timing of this initiative?
Brandon:
Although we just launched the Tokyo office last year, we have been assessing the market and establishing relationships with domestic partners since 2021, so it’s been a while. As our relationships with [Japanese] family offices, institutions, and corporates deepened over time we felt that it was increasingly important to have a local presence in Tokyo. The timing [of our office establishment] was influenced by several factors:
  1. Growing interest from our Japanese partners in global innovation.
  2. Increasing collaboration opportunities between Japan and the US in advanced technologies, especially for AI, robotics, and technology.
  3. Strong policy support from the Tokyo Metropolitan Government and FinCity.Tokyo.
Overall, we thought that the timing was good for us to be here as an international financial and technology-related firm.
Q3: In what ways do you anticipate ASG's presence in Tokyo will enhance relationships with existing and potential Japanese investors/business partners?
Brandon:
Having a Tokyo office serves two big goals:
  1. Deepening and widening our existing LP relationships with family offices, corporates, institutional investors in Japan.
    2. In Japan, I think, people seem to value in-person relationships and interactions more than in some other regions. With an office here, you can more periodically visit clients in person and facilitate business better. From that perspective, a local office helps us engage with our existing Japanese LPs better.
  2. Enhancing relationships between Japanese and American companies.
    3. From a value-added perspective a lot of our portfolio companies, particularly in AI and tech, are trying to expand into different regions, especially Asia. Japan serves as a large strategic region for so many tech companies in Asia. For that reason, we can help connect companies with the right partners and also help to connect Japanese corporates with these companies. We also help provide Japanese start-ups with more exposure in the North American market.
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Why Tokyo?

Q4: What were the primary reasons for selecting Tokyo as the location for your Japanese headquarters among the major cities in Japan?
Brandon:
Tokyo is definitely the natural choice, being the financial, corporate, and policy center of Japan. Many of the service providers, family offices, corporates and institutional investors we work with are all based here [in Tokyo]. Tokyo offers a unique combination of deep capital markets, world-class corporates, high quality talents and international connectivity which aligns with our long term strategic goals. Naturally, Tokyo provided the strongest foundation for our set-up in Japan. While Osaka and Nagoya are relatively international, the language is still a huge barrier with all other cities, more or less.
Q5: In what ways does Tokyo offer distinct strategic advantages over other major financial hubs in the APAC region and other regions?
Brandon:
Hong Kong and Singapore are also important financial centers, and we respect their roles in the region, but Tokyo offers a larger domestic capital base not yet worked efficiently and lots of global corporates with expertise in certain areas such as robotics hardware, semiconductors, and manufacturing. It [Establishing an office in Tokyo] definitely requires long-term vision, we started as a family office so our view is not transaction or deal-based but focused on the long-term. We hope to meet and work with more potential partners with a similar mindset, so that’s why I think Tokyo was good. Other places may offer more favorable taxes, but it may not affect us that much when compared to the long-term result we can get.
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Setup Experience and Local Support

Q6: What challenges did you encounter during the setup process in Tokyo, and how did you address them?
Brandon:
Cross border expansion always comes with lots of challenges, including understanding the local regulatory process, company set-up procedures, administrative requirements, broader business environment, etc. We addressed this challenge by working with local advisors like FinCity.Tokyo and Visual Alpha, and professional service providers which greatly helped us overcome all these challenges. Maintaining frequent communications with relevant stakeholders, who understand the local market well, and support from local ecosystem partners made the process more efficient and made us more confident.
Q7: How have FinCity.Tokyo and Visual Alpha supported your establishment in Tokyo, and which aspects of their assistance did you find most beneficial?
Brandon:
What we appreciated the most was not only the information that FinCity.Tokyo and Visual Alpha provided, but also how responsive and willing they were to help us navigate the local environment. The whole support process was very structured and it made us feel very welcomed. We are super satisfied with the support we received from FinCity.Tokyo and Visual Alpha.
Q8: Reflecting on the establishment process, what insights or recommendations would you offer to other companies considering expansion into Tokyo?
Brandon:
The first and foremost recommendation would be, if they are really thinking about having a local presence in Japan, to have a long term mindset. Tokyo, and broader Japan, is a market where trust, credibility, and consistency matter the most in a business relationship. The second recommendation would be to learn more about the local business culture and regulatory environment before diving deeper. The [business] culture here is very different from the United States, Hong Kong, and Singapore, which can be more transactional, and it takes time to get used to that. The third recommendation is to find the right partners to break into the market. By themselves they will face lots of obstacles, so FinCity.Tokyo and Visual Alpha are the ideal candidates to help them understand and navigate the domestic market.
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Brandon Ge, Director
Brandon Ge, Director
Brandon Ge is ASG’s regional director in Japan. He leads ASG’s Japan strategy and strategic partnership, connecting global investors, family offices, corporates and leading technology companies with opportunities across Japan and US.

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